The week in B2B news (16 March)

ComeOn! signs Relax Gaming content deal

ComeOn! has signed a deal to integrate content from casino games platform provider Relax Gaming.

The supplier’s Blackjack and Roulette table games will go live first on ComeOn.com with cherrycasino.com following soon after.

Relax’s proprietary RNG engine will provide the foundation for the three-hand blackjack and mobile-primed roulette titles, with both featuring premium design and cost-effective implementation.

ComeOn! COO Heidi Skogster said: “Relax Gaming has demonstrated an ability to provide a value offering of quality table games which we’re sure our players will enjoy.”

OneTouch launches Hold’em Poker title

Mobile games developer OneTouch has continued its push for portrait-first mobile gameplay with the launch of Hold’em Poker.

This ‘player v house’ version of the leading poker game features the latest in high-end graphics and sounds while the design is created to enhance the experience for on-the-go mobile bettors.

Matthew Rochman, head of OneTouch said: “Players have choices to fold, bet and check as the flop, turn and river are dealt out, which means strategy and smart poker decisions come into play.

“This gives players the unique ability to maximise returns on their winning hands and minimise losses on losing hands,” he added.

Quickspin releases Volcano Riches

Swedish slots provider Quickspin is sending players on an island adventure in search of red-hot riches with its latest game release, Volcano Riches.

The game is set on the summit of Kilauea on the island of Hawaii and features Pele, the Goddess of Volcanos, who tempts players to “share the bounty that lie within her fires of creation”.

The title is the latest to feature Quickspin’s Achievements Engine and complementary Achievement Races function, both of which have been designed to heighten entertainment.

Quickspin CEO Daniel Lindberg said: “Our latest release is sure to spice things up and players will be gripped by the red-hot prizes on offer in Volcano Riches.”

Sportsbet.io sponsors Bitcointalk betting competition

Bitcoin-led brand Sportsbook.io has sponsored a betting league for members of the forum Bitcointalk.

Players will get the opportunity to rise in the rankings with successful bets, and winners will be rewarded with up to one bitcoin.

Players will get to experience a gamified betting angle, regular chances at prizes and referral bonuses for new players, while all being tracked on a live leader-board.

Sportsbet.io marketing manager Justin Le Brocque said: “We’re always looking for fresh, new ways to grow our rapidly growing customer base and this sponsorship is a prime example of this.”

Metal Casino signs rock star brand ambassadors

Metal Casino has added mega stars Nita Strauss and Gary Holt to its list of brand ambassadors.

Having already partnered with Ozzy Osbourne, the brand has added Strauss and Holt to the roster of stars who enjoy its mix of music and games.

Slayer legend Holt said: “I am super excited to announce that I have partnered with Metal Casino as a brand ambassador.

“There will be prizes to be won like guitars, meet and greets, concert tickets and more – if you’re into metal and games of chance, how could it get any better?” he added.

Play’n GO launches House of Doom slot

Omni-channel slots provider Play’n GO has partnered with doom metal band Candlemass to launch its dark new slot House of Doom.

The supplier has introduced a new dimension to the slots space, with loyal fans of the group treated to an interactive experience as gaming and music are combined.

House of Doom features the same high-spec graphics and game mechanics as other Play’n GO titles, as well as a bespoke heavy metal soundtrack composed by the band.

Play’n GO CEO Johan Törnqvist said: “House of Doom sees a collaboration and marketing scope not seen before in the gaming industry, and we’re looking forward to bringing exclusive events and materials to our fans in the coming months.”