Catena Media targets US market with $15m acquisition
Malta-based company adds poker, eSports and DFS to its portfolio after buying a number of affiliate-related assets
Performance marketing firm Catena Media has announced a major push into the US egaming market after acquiring a number of affiliate websites in a deal worth $15m.
The deal will see Catena Media acquire websites including playnj.com and uspoker.com from “three US founders”, which generate revenues from licensed operators in New Jersey and Nevada.
The lead generation firm said the deal added three new verticals to the business – poker, eSports and DFS – and also included assets which are expected to be revenue-generating when other US states re-regulate online gaming.
Catena Media CEO, Robert Andersson, said the deal put the Malta-based company in a strong position should more US states launch regulated online gaming in the future.
“We are very excited about this opportunity, which will not only see Catena Media becoming the largest regulated casino affiliate in the US, but also puts us in pole position to take advantage of further re-regulation in what has the potential to become the world’s largest iGaming market,” he said.
“This is an important step in realizing our vision to become the world’s number one provider of high value iGaming leads,” Andersson added.
The acquired assets currently have a revenue run rate of approximately €1m per quarter and are expected to have a direct positive effect on Catena Media’s search revenues once the consolidation has taken place.
Aaron McCann, co-founder and seller, said: “We are impressed with Catena Media and are excited to join their strong and experienced team, which will enable us to take advantage of the many strategic and financial benefits expected from the regulation in the US.
“We look forward to continuing the journey we have started, and Catena Media is a great match for us.”