Gentleman’s club chain launches New Jersey online casino

The gentlemen’s club Scores has entered the New Jersey online casino market with its new ScoresCasino.com offering.

The site is built on a Pala Interactive platform and live on the Borgata’s license.

It acts essentially as a skin for Pala Interactive, featuring the same sign up offers, loyalty programme and UX as PalaCasino.com

Users will also be able to log into the new site with their existing Pala user name and password.

Pala Interactive chief marketing officer Jeremy Clemons told NJonlinegambling.com the deal was more akin to an affiliate partnership than a traditional white label agreement.

ScoresCasino will initially host online casino and 90-ball bingo only, although Clemons said a Scores branded online poker experience is “in the works”.

Pala Interactive’s poker site PalaPoker.com launched back in June.

The New Jersey online casino site has provide itself capable of supporting lesser known brands, with Betfair and SugarHouse Casino both enjoying strong growth in recent months, while the wider market continues to grow at close to 30% year-on-year.

Scores formerly had a presence in New Jersey inside the Trump Taj Mahal, but the resort was closed down last year.