PokerStars aims to become “leader in social casino” with new app

PokerStars Play launched in US and Australia ahead of global rollout later this year

PokerStars has launched a new social poker app as part of its pledge to become a “leader in social casino”.

The new PokerStars Play app was launched in the United States and Australia on iOS and Android and will begin phased rollout to all territories over the course of the year.

The app contains poker and casino games including Texas Hold’em, Spin and Go, Omaha and slots titles.

“PokerStars Play is a unique product, taking the best of real-money gaming and merging it with the features players expect from mobile games,” said Lloyd Melnick, director of social gaming at PokerStars.

“It brings together the lessons we learned building Jackpot Poker, probably the best social poker game on the market, with the incredible brand equity we have at PokerStars.

“We are very excited to launch PokerStars Play as it represents a great opportunity for players of social poker products to now play with and against the best from the poker leaders.”

“PokerStars Play is the next phase in our progress toward being a leader in social casino,” Melnick added.

Melnick, who joined PokerStars from Zynga back in 2015, told EGR earlier this year the operator would be targeting male players and Asia with its social casino products as part of a “blue ocean strategy”.