Playtika launches new ad campaign urging players to play every minute of the day
Developer's Slotomania brand unveils marketing site to stop punters feeling guilty about mobile gaming
Playtika-owned social casino brand Slotomania has unveiled an unusual video marketing campaign that encourages players to play the slots during every minute of the day.
A website, set up at whyitsoktoplay.com, acts as a video clock and releases a different video for all 1440 minutes in a day, with each one based on a specific fact about the relevant minute.
According to Slotomania and marketing agency FCB, the purpose of the campaign is to stop people feeling guilty about playing mobile games.
FCB director of communications and PR CC Clark told The Drum: “We all need some me-time and we all deserve to spend that me-time the way we want, whether that’s reading a book, watching TV, going for a run or playing a mobile game.
“But the fact is that when playing mobile games, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day.”