Gambling.com Group enters US market with new affiliate site

Affiliate firm Gambling.com Group has entered the US betting market with the launch of its new website, www.gambling.com/us.

The new site features product reviews and will eventually cover regulated online gambling news in all US states, with an initial focus on New Jersey.

Group CEO Charlies Gillespie said: “There is great excitement in the organization about the release of Gambling.com for the American market, as this company was founded by Americans and there are more Americans on the management team than any other nationality.

“We have been waiting since we started in 2006 for meaningful regulation to take place in the United States and while the market is still small, we feel like now is the time to get involved.

“2018 will be an exciting year with the forthcoming ruling by the Supreme Court on PASPA, which if it goes in favour of New Jersey, could result in widespread legalization of online sports betting.”

Last year Gambling.com Group launched localized sites in Scandinavia, Canada, New Zealand, Australia and Ireland and hired several industry figures including former Cherry CEO Fredrik Burvall.

Gambling.com Group COO Kevin McCrystle added: “Gambling.com USA is an excellent addition to our portfolio of localized sites and will provide a functional and uniquely American experience for users looking to find top quality gambling products and bonuses in the United States.”