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Baltimore Ravens become second NFL team with a casino partnership
Horseshoe Casino gains license to use Ravens logos and branding in its three-floor bar
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The Baltimore Ravens have agreed an official partnership with local casino property Horseshoe Casino Baltimore in the second-ever deal between an NFL team and a casino.
The deal gives the Horseshoe access to the Ravens’ team marks and logos for on-site promotion, and will see 14Forty, Horseshoe’s three-level feature bar, become a Baltimore Ravens-branded bar.
The casino is situated in the same district as the Ravens’ home M&T Bank Stadium.
“Horseshoe Casino Baltimore has become a popular destination, particularly for Ravens fans before and after our home games,” said Raves’ VP of business development, Kevin Rochlitz.
“We’re enthused about this partnership and believe it will further enrich the entertainment appeal surrounding M&T Bank Stadium. Additionally, we feel it will help contribute to the exciting development taking place throughout the area.”
This is the second time in league history a casino has been officially designated as a team’s partner after the Dallas Cowboys inked a similar deal last month.
“It is an honor for us to officially partner with our neighbor, the Baltimore Ravens,” said Horshoe’s general manager Erin Chamberlin.
“We are two strong Baltimore brands that are committed to the city and the region. We both offer a unique entertainment product with broad and complementary appeal. And, we share a common commitment to transforming the southern gateway into an unrivalled entertainment district that adds renewed energy and excitement to the area.”
The NFL changes its rules in September to allow teams to partner with casinos.