SIS signs content and racing pools deal with AmWager

Multi-channel racing supplier SIS has partnered with US Advanced Deposit Wagerer (ADW) operator AmWager to supply British and Irish greyhound racing content and secure access to its pari-mutuel greyhound racing pools.

The deal will see AmWager provide players with live streams and data from up to 33,000 greyhound races a year, taken from 53 meetings per week.

Users will also be able take part in SIS’ recently launched pari-mutuel racing pool to win large jackpots.

SIS product director Paul Witten said: “We are delighted to announce the deal with AmWest Entertainment, which provides AmWest’s customers with top quality greyhound racing from Britain and Ireland, which is sure to drive increased engagement and revenues for them.

“This agreement further builds on our objective to expand our racing offer internationally, and will also continue to build the reach of British & Irish greyhound racing around the world,” Witten said.

CEO at AmWest Nelson Clemmens said: “Securing SIS’s British and Irish greyhound racing tote service is an important step in our ambitions to further diversify and expand our sports betting offering.”

Colossus Bets CEO Bernard Marantelli recently told EGR NA that racing in the US would continue to lose ground to sports betting if it didn’t innovate.