Hard Rock launches KamaGames social casino app
Partnership aims to boost operator’s omni-channel efforts with traditional casino game portfolio
Hard Rock International has partnered with KamaGames on a new social casino app to boost its omni-channel offering.
As an extension of its free-to-play portfolio, Hard Rock Blackjack will include 3D versions of classic table games roulette, craps, baccarat and blackjack as well as slots and video poker.
Kresimir Spajic, SVP of online gaming and sports betting at Hard Rock, said the operator had seen positive results leveraging free-to-play (F2P) mobile games as an extension to the experience of visiting its retail casino.
“The exciting table games, multiplayer functionality and availability in 28 different languages will empower us to stay regularly connected with our guests in a new and creative way between visits to our cafes, hotels and casinos around the world,” Spajic said.
KamaGames CEO Andrey Kuznetsov said: “For KamaGames, this partnership holds an unparalleled opportunity for growth.
“Using our expertise, which has been honed over many years in the social casino industry, we are confident that we have created a product that will offer true entertainment value for Hard Rock International customers,” Kuznetsov said.
Features will also include KamaGames’ party modes and poker variations to engage players of different skill levels.
Hard Rock is also considering acquiring a European B2C operator with its own proprietary technology, to expand into new markets.
