Betway scores Philadelphia Flyers sponsorship
Online operator bolsters US-facing sponsorship portfolio in partnership with NHL franchise
Betway has expanded its growing North American sports sponsorship stable after partnering with NHL team, the Philadelphia Flyers.
The Super Group-owned online operator will become an official partner of the franchise and will be afforded branding opportunities on the ice and surrounding boarding during Flyers’ home games.
Betway said the partnership would see the brand “garner widespread coverage” thanks to the Flyers’ strong broadcast and social media reach.
Betway also holds a sponsorship agreement with the NHL as a whole, as well as a team partnership with the New York Islanders.
Elsewhere, the operator sponsors NBA’s Philadelphia 76ers, along with five other teams in the league including the Golden State Warriors and Chicago Bulls.
Anthony Werkman, Betway CEO, said: “Continuing the growth of the brand, we’re thrilled to add the Philadelphia Flyers to our burgeoning North American portfolio.
“The Flyers are one of the most popular teams in the NHL, setting social media and TV viewership records, so this partnership will give us huge exposure to fans throughout Pennsylvania who have access to our products,” he added.
Mike Shane, Philadelphia Flyers chief business officer, commented: “This partnership with Betway is a great match for our organisation, and thanks to our league-leading social media platforms and our consistently strong TV ratings, we’re able to provide our partners with incredible exposure and reach.”