Better Collective inks New York Post sports betting content deal
Danish affiliate to utilise Action Network in new agreement following landmark NY launch
Better Collective has signed an affiliate marketing-led content agreement with the New York Post to provide sports betting content through its Action Network subsidiary.
The commercial partnership includes usage of technology and content with the aim of educating US bettors about sports betting and igaming across the US.
The agreement is for the delivery of content, data, and statistics for the betting section of the New York Post.
Financial terms of the deal have not been disclosed, however, Better Collective will be responsible for the monetization of the joint business and will hold and own accounts with its betting operator partners.
“The commercial relationship provides Better Collective and Action Network with an additional marketing channel to operate, market and manage customer contacts to the betting operators within the US,” Better Collective said.
Better Collective’s US CEO Marc Pedersen welcomed the deal, citing the educational opportunities for New York bettors, with the state only having recently just gone live with regulated sports betting.
“The partnership with the New York Post is the biggest media partnership agreement to date for Better Collective,” Pedersen said.
“It will allow us to reach a very large number of potential users and we are excited to partner with the New York Post to provide betting and igaming information to a growing audience,” he added.
Better Collective enjoyed a highly successful start to life as an Empire State affiliate, inking deals with New York’s five licensed operators, deals which allow the firm to take advantage of its estimated 500,000 visitors to its affiliate networks.
The New York Post has a combined readership of more than 92 million unique users, with 11 million of these coming directly from New York State alone.
The publisher’s digital network includes the flagship NYPost.com, PageSix.com websites, which including Page Six Style, and Decider.com, covering streaming television and movies.
The New York Post is owned by international media conglomerate News Corp.
“We are looking forward to bringing better sports betting content and utility to the best sports fans to continue our commitment to deliver unrivaled sports coverage,” New York Post COO Brad Elders said.
“Better Collective’s innovative tools and informative content will provide our fans with the best resources to navigate sports betting with ease,” he added.