Rush Street Interactive expands into Mexico with media-led deal
BetRivers and PlaySugarHouse operator partners with Grupo Multimedios in 25-year agreement
Rush Street Interactive (RSI) has inked a sports betting partnership with Mexican media conglomerate Grupo Multimedios to expand into the Mexican market for the first time.
Under the terms of the 25-year agreement, RSI will operate online casino and sports betting countrywide in close partnership with Grupo Multimedios, a subsidiary of which holds a license to operate online gaming in Mexico.
RSI will also gain access to Grupo Multimedios’ media assets and distribution channels for promotional and content integration purposes.
The pair have said they plan to launch operations in Mexico during Q2 2022.
Headquartered in Monterrey, Grupo Multimedios owns multiple sports teams including Sultanes de Monterrey, one of the most prestigious teams in the Mexican Baseball League, as well as two professional basketball teams.
The company’s portfolio of media assets encompasses television, radio, print, billboards, and digital, and includes Mediotiempo, a digital sports property attracting more than seven million unique users per month, Milenio and Canal 6, its network of 22 television stations, and 63 radio stations.
The company’s real estate, retail, and food interests include hundreds of properties, stores, and restaurants across Mexico.
RSI already has operations in the Colombian market through its RushBet subsidiary, with RSI CEO Richard Schwartz highlighting that this latest deal further expands the firm’s Latam and Central American footprint.
“Mexico represents an attractive market opportunity, with a population of more than 130 million, which, when combined with Colombia’s population of 50 million, will expand RSI’s offering in Latin America significantly,” Schwartz explained.
“We look forward to leveraging the infrastructure, operations team, and relationships developed during our five years of business in Latin America as we expand our best-in-class online gaming platform to a growing Mexico market.
“We were deeply impressed by Grupo Multimedios’ management team and long track record of success, including the growth of its digital businesses in Mexico, which will be extremely valuable as we launch and grow our business in Mexico,” he added.