Delaware North selects Ruby Seven for social casino launch
Regional casino operators will launch Ruby Seven powered social mobile offering early next year
Social game developer Ruby Seven Studios has struck a deal with Delaware North to launch a social game offering for the regional casino operator. [private]
Delaware North said the partnership would âcomplementâ its existing business operations by offering a free-to-play mobile product to its customers.
The operator plans to launch its social mobile casino offering early next year and said it would enable it to engage with its customer base âon a new levelâ.
âThe combination of Delaware Northâs brand along with Ruby Sevenâs successful social gaming experience and existing customer base will enable Delaware North to successfully enter the social casino market with innovative games,â Brian Hansberry, president of Delaware Northâs gaming business, said.
It is the second major deal signed by San Francisco-based Ruby Seven Studios after launching a social casino offering for New Jersey-based Tropicana.
âDelaware North is an incredible company and we really admire their brand. Working with them has been a wonderful experience and itâs very exciting for us to bring our games and technology to their customers,â Michael Carpenter, Ruby Seven CEO, said.