iPro teams up with Sportradar
Mobile sports betting app developer to use data supplierâs NFL feed in its ringit! in-play wagering app
iPro has joined forces with Sportradar to integrate the analytics supplierâs NFL play-by-play data feed into its ringit! mobile sports betting app. [private]
The Seattle-based firm, which launched ringit! back in September, said it relies on Sportradarâs data feed to generate its odds, which constantly change during live games.
âStrong, fast reliable game data is absolutely paramount to the ringit! experience, and Sportradar is the first company capable of delivering,â Robert Melendres, iPro CEO, said.
âThe result is an incredibly fun and unique gaming experience that hasnât been possible until now,â he added.
Ringit! is the first product developed by mobile technology company iPro, which was founded by Melendres and a number of online gaming industry veterans last year.
Ringit! allows players to compete in real-time by predicting the next play, drive, score and other match events from their mobile devices while watching NFL contests.
Players can invite and make picks against their friends for fun using virtual chips, or play against the field for cash prizes in territories where real-money gaming is legal and regulated.
iPro said it gives players more than 15,000 pick options on every NFL game, each with dynamically changing odds based on the game status, team tendencies and players on the field.
Last month US casino giant Penn National announced it had acquired a minority stake in iPro and would co-market the product to its player base.