San Manuel launches social casino site
California tribe goes live with GAN-powered social casino platform after successful beta testÂ
San Manuel has flicked the switch on its GAN-powered social casino platform as it looks to build an online profile ahead of real-money poker legislation making progress in the state. [private]
The California tribe first announced it would enter the social casino sector back in August and has been beta-testing its platform since October.
The site has been integrated with San Manuelâs land-based bingo and casino loyalty program, meaning players can earn points via their online activity.
San Manuel Digital CEO Matt Cullen said the beta test âreinforcedâ its decision to move online in partnership with GAN, opening the door to new customers nationwide and internationally.
âGAN professionally delivered the Simulated Gaming solution, complete with an integration into the propertyâs casino management system to drive on-property visitation by online patrons,â he added.
The UK-based platform and content supplierâs freeplay platform has been designed to allow land-based operators in regulated and unregulated states to get a foothold in the US egaming market.
The product combines the companyâs real-money internet gaming technology platform, casino gaming content, and the land-based casino operatorâs brand.
GameAccount already supplies its simulated gaming platform to the likes of the Parx Casino in Pennsylvania, and also powers Betfairâs real-money gaming platform in New Jersey.
San Manuel has already struck a partnership with PokerStars and Full Tilt parent company Amaya Gaming to launch its poker brands in California if and when enabling legislation gets across the line.