Q&A: GSN's grand plans
GSN Gamesâ chief marketing officer Kevin Frisch on why the social operator’s new GSN Grand Casino has been developed with an âeliteâ audience in mind
eGR North America (eGR NA): How is GSN Grand Casino different from your flagship GSN Casino app?
Kevin Frisch (KF): GSN Grand Casino aims to be the leading high-end social casino experience in the market. Taking a deeply player-centric approach, we learned what the ultimate mobile casino experience felt like for our three key audiences: our community, casino players who did not play our games, and people who hadnât yet found a casino game they enjoyed. [private]
Through these partnerships, our âah-ha momentâ was that the new appâs players were going to fit the typical social casino demographic, but they are a whole new psychographic. GSN Grand Casino players expect top-rate entertainment, a stunning casino environment and first-class service through every touchpoint and interaction. Weâre thrilled to present the social casino experience that resonates with this elite audience.
eGR NA: GSN Grand Casino launched on iOS and Android â will that be followed by a desktop/Facebook app?
KF: The future of our business is on mobile, which speaks to the mobile-first approach we have taken with the launch of this new game. Key learnings and elements of the GSN Grand Casino experience have been and will continue to be rolled out into all our apps. Unfortunately we canât comment on upcoming plans for specific apps.
 eGR NA: Was it important to launch on both iOS and Android at the same time? Why?
KF: We tested GSN Grand Casino on iOS and Android to make sure we had created a dazzling player experience before launching worldwide. It was important that GSN Grand Casino launched simultaneously on iOS and Android to create a consistent user experience and be inclusive of all mobile players, while also making a big splash with a worldwide mobile grand opening. Even in todayâs data-driven app ecosystem, we find that word of mouth marketing is still an important driver of our business â and we want everyone who hears about GSN Grand Casino to be able to download and play instantly.
eGR NA: Will GSN Grand Casino have more branded titles than GSN Casino?
KF: GSN Grand Casino will introduce exclusive content, while also mixing in fan-favorite titles from our flagship app GSN Casino. We are thoughtfully curating the game catalogue that will be available in GSN Grand Casino to ensure we are creating the right experience.
eGR NA: How will you market GSN Grand Casino?
KF: Our marketing team is focused on ensuring that everything about GSN Grand Casino lives up to its brand promise â to be the worldâs most dazzling and entertaining casino, where every player is treated like the ultimate VIP. Itâs the high-end experience that sets GSN Grand Casino apart from social casino competitors, so we are committed to wowing our players from end to end, every time.