Industry predictions for 2022: Technology and wider state legalization to spur US market
FSB's head of marketing Chris Graham and 1X2 Network's Rory Kimber predict the big themes in online gaming this year
Chris Graham, head of marketing, FSB
New York expansion to spur demand for better technology for US firms
I think it is going to be fascinating to see how the US market plays out over the next 12 months and what the landscape will look like this time next year. The introduction of sports betting in New York is a milestone moment, and it will be really interesting to see how those granted access to the market compete and who comes out on top in what looks a fiercely competitive state.
The demand for better technology and more functional platforms will undoubtedly be more prominent in 2022 as operators turn their backs on the legacy technology that simply cannot deliver the experience bettors are fast coming to expect.
This is where we believe that we can make a difference, with our empowering platform that allows operators to take control of their margin and bonusing strategies, trading output and data feed proliferation.
Sports betting expertise will also be vital as the market continues to mature, and with more than decade’s experience across the globe, that’s certainly an area in which we shine.
Rory Kimber, account management and marketing director, 1×2 Network
US opportunity to continue to top the bill for operators with new states
The US market will undoubtedly remain the main focus in 2022 as more states open their doors to legal online sports betting and casino. And rightly so, the US has the potential to be the largest online gambling market in the world and everyone wants their share of the pie.
But I also think that savvy operators and developers will also keep one eye on the markets that have got them to where they are today.
The US is a complex market and success is not guaranteed for all. It is also important to ensure players and partners in these markets still receive the best possible experience and product. Of course, there are also tremendous opportunities in new and emerging markets outside of the US.
I believe the mega mergers that have made headlines in 2021 will continue to occur in 2022 as the industry continues to consolidate at pace. But again, successful operators and developers will keep their heads down and remain focused on the task at hand.