Upwardly mobile: Inside Aristocrat's plan to become a mobile gaming giant
Five years on from its acquisition of Product Madness, Aristocrat re-entered the M&A fray with a $500m upfront cash deal for mobile games developer Plarium. EGR North America finds out how the deal came together and how Aristocrat plans to use the acquisition to expand from social casino into the $40bn social games business
Want access?
Subscribe today
Want to keep accessing great content like this? Click the button below to complete our membership form or email support@egr.global, and our team will reach out to schedule a demo.