Affiliates circle New York sports betting market
The Game Day and BestOdds clinch partnerships with licensed operators as Catena Media reports “highly successful” start to sports betting in Empire State
US-facing affiliates have lauded the potential of the New York sports betting market following its launch last weekend, with several reporting affiliate marketing agreements with the four licensed operators.
Affiliate network The Game Day has agreed partnership deals with Caesars, DraftKings, FanDuel, and BetRivers, and has begun to market NY specific promotions and offerings to in-state gamblers and bettors.
The Game Day CEO Matt Heiman praised the potential of the New York market, suggesting it could quickly advance up the US sports betting rankings.
“We predict that the state will quickly equal or surpass New Jersey and Nevada as the leaders in sportsbook revenue and handles,” Heiman said.
“The Game Day’s vast and diverse content offerings will continue to provide sportsbook partners with significant opportunities to engage with a range of bettors from amateurs to professionals in the Empire State and beyond,” he added.
Fellow affiliate BestOdds.com has reached affiliate-partnership agreements with Caesars and FanDuel, with designs on agreements with the other two licensed operators.
Will Armitage, CEO of BestOdds.com, said: “Our goal is to furnish Big Apple bettors of all types with actionable information, odds comparison tools, transparent sportsbook reviews, and the best sign-up bonuses and promotions the industry has to offer.”
Using BestOdds sign-up bonuses, new users in the Empire State can receive a risk-free bet up to $1,001 at Caesars, while FanDuel will refund a bettor’s first wager up to $1,000 in free bets.
The Empire State has enjoyed a strong start to sports betting, with geolocation specialist GeoComply reporting 5.8 million transactions taking place with New York-licensed books during the period between 9am and 9pm on launch day.
This comes amid the backdrop of the state’s 51% tax rate, something which gaming industry expert Jason Ader recently suggested to EGR could impede operator profits over the longer term, causing a “negative spiral” of trying to generate profitability via increased promotional activity.
Affiliate heavyweight Better Collective has already reported strong traffic on its respective affiliate networks, while main rival Catena Media said it had enjoyed a “highly successful” New York launch.
Referencing this debut, Catena Media CEO Michael Daly labelled it an “exceptional launch” for the Stockholm-listed firm.
“As one of the four largest US states by population, and one of the most sports-centric jurisdictions in the US with multiple teams in all the major leagues, New York is a high-potential market for us going forward,” Daly said.
“We’re especially pleased at our advance positioning for this launch.
“This was thanks to our national websites and also to our state-focused sites such as PlayNY.com and the recently acquired NYSportsDay.com, and all the hard work of our teams supporting these sites.
“We look forward to continued strong performance in the months and years ahead,” he added.