Betfred to make US debut with Iowa’s Elite Casino Resorts

UK sports betting operator Betfred has made its market entry into the US via a partnership with Iowa casino operator Elite Casino Resorts.

As part of the deal, Betfred will provide on-site wagering at the Grand Falls Casino Resort in Larchwood, Iowa, as well as a state-wide mobile offering.

The product will run on the operator’s back-end betting platform and include its BI and analytics, anti-fraud, compliance and customer support functions.

Betfred received a vendor license from the Iowa Racing and Gaming Commission earlier this month.

Betfred founder Fred Done said: “I’m delighted to partner with Elite Casino Resorts in Iowa and we look forward to working with our new partners and sharing our joint expertise in what is a very exciting opportunity and market for Betfred

Elite Casino Resorts CEO Dan Kehl said: “With Betfred, Grand Falls Casino and Resort will be the best place in Iowa for sports betting at our casino and on a safe and secure platform.”

Iowa legalized retail and mobile betting in May, with the law enabling up to two skins per licensee and in person-registration for mobile apps until January 2021.

Within the state, William Hill has a long-standing partnership with Prairie Meadows racetrack and PointsBet has signed a deal with Catfish Bend Casino.