BetMGM eyes streaming gains with SportsGrid expansion deal
Sportsbook operator builds on pre-existing relationship with content-led arrangement utilizing new SportsGrid recruit Warren Sharp
BetMGM has agreed a multiyear expansion of its existing partnership with sports wagering streaming video network SportsGrid.
Under the deal, BetMGM’s trading team will provide insights on sports betting during various SportsGrid broadcasts including Ferrall Coast to Coast, Pro Football Today and In-Game Live Primetime.
In addition, SportsGrid’s newly appointed lead professional football analyst Warren Sharp will report on location at MGM Resorts International properties including the MGM National Harbor in Maryland.
BetMGM odds and promotions will now be featured throughout the entirety of the Ferrall Coast to Coast program, with Sharp’s live reports being distributed over SportsGrid’s multimedia content platforms including its streaming, digital and social media assets.
BetMGM first entered into the partnership with SportsGrid in February 2022.
BetMGM chief revenue officer Matt Prevost welcomed the extension of the partnership and the addition of more live content to the deal.
“SportsGrid is an ideal partner and, together, we look forward to providing our customers with more sports betting content just in time for the start of football season,” Prevost said.
The expansion of the partnership follows the recruitment by SportsGrid of Sharp, a national media personality in the US and professional football analyst, who operates his own sports analytics website.
Sharp provides analytic data to a number of high-profile US sports broadcasters including NBC Sports.
Reflecting on how the agreement will impact his new role at SportsGrid, Sharp said: “I am excited to provide BetMGM customers and SportsGrid’s nationwide audience with my real-time insights and analytics throughout the NFL regular season and playoffs.
“This partnership provides me with a unique perspective in covering the NFL matchups, spread, over/under and money lines, along with futures odds and player props,” he added.