BetMGM stalwart Matt Sunderland moves to Caesars
Industry veteran links up with rival operator after four years with BetMGM
Caesars Entertainment has confirmed the appointment of Ex-BetMGM VP of gaming Matt Sunderland to be its new senior vice president of igaming.
Sunderland will link up with Caesars from October 1, having spent four years working for its US sportsbook and igaming rival.
He initially joined BetMGM parent company MGM Resorts International in August 2017, spending just over a year as a marketing, digital, and product consultant for the casino operator’s igaming division.
Prior to this, Sunderland served as a marketing and digital consultant for BetMGM’s other parent, GVC Group (now Entain). In a four-year spell at Nektan, Sunderland initially served as COO and later as chief marketing and product officer for the Gibraltar-based supplier.
He has also held several senior leadership roles at Probability PLC, GTECH/IGT, and CNN International.
During Sunderland’s time with BetMGM, the JV business has become the market leader in igaming in the US, operating with a 30% share of the US igaming market.
Caesars Digital president, Eric Hession, welcomed the addition of the industry veteran to the firm’s igaming division.
“We’re thrilled to have Matt join the Caesars team,” Hession said.
“His deep experience and successful track record will be a tremendous asset as we continue to grow our igaming and sports betting business. We’re looking forward to what we can accomplish together with Caesars Sportsbook & Casino,” he added.
The hire comes as Caesars expands its sportsbook operations into Kansas, where it is currently in the midst of a soft-launch period pending a full launch on September 8.
Caesars Sportsbook is now live in 26 states and North American jurisdictions — 19 of which are mobile — and operates the most retail sportsbooks across the US.
“This is an exciting time to be in igaming and at Caesars Entertainment, and I am so pleased to join the Caesars team,” enthused Sunderland.
“As the industry continues to grow, I’m looking forward to identifying new potential for our igaming business while continuing to bring top-notch service to our customers,” he added.