Caesars Interactive signs up with Income Access

Operator to launch new affiliate program for its WSOP.com, CaesarsCasino.com and HarrahsCasino.com sites

Caesars Interactive has joined forces with Income Access to launch affiliate programs in Nevada and New Jersey for its real-money WSOP.com, CaesarsCasino.com and HarrahsCasino.com sites. [private]

The program will be powered by Income Access’ affiliate platform and includes its AdServing product, which will allow Caesars to manage its online ad campaigns.

“As a technology solution, Income Access has an excellent reputation for streamlining and improving player acquisition via the affiliate channel for online poker and casino brands,” Caesars Interactive’s CIO Marco Ceccarelli, said.

“When their affiliate management expertise in the US market is also factored in, we’re looking forward to seeing our affiliate program have a major impact on our brands’ growth in the New Jersey and Nevada space,” he added.

Slated to launch by the end of Q3, Caesars Interactive’s affiliate program will be run by Income Access’ team of in-house affiliate managers.

“Using our platform and dedicated affiliate management, we’re confident that CIE’s online poker and casino brands will be well placed for the future of the New Jersey and Nevada markets,” Income Access CEO Nicky Senyard, said.

Income Access has signed similar deals with the likes of Sportech, WatchandWager, BetAmerica and the Borgata in New Jersey.