Caesars promotes Christian Stuart to interactive chief

Caesars Entertainment has named Christian Stuart as its new executive vice president of gaming and interactive entertainment.

Stuart, who has been with Caesars for 12 years, will be responsible for the development of innovative gaming products, with a “special emphasis” on mobile connectivity and apps.

“As technology continues to evolve, our gaming and entertainment offerings must also grow to meet the needs and expectations of our customers,” said Caesars Entertainment president and CEO, Mark Frissora.

“While we have excelled at creating some of the most popular gaming and entertainment experiences in the world, Christian’s appointment underscores our companywide commitment to continually advance these efforts.

“In addition, under Christian’s leadership Caesars will pursue a gaming development roadmap that creates new products, greater customer engagement and more interactive experiences. Special emphasis will be placed on mobile connectivity and apps within our worldwide resort properties.”

Stuart, who was previously senior vice president and chief of staff to Frissora, will also be responsible for all gaming products and services across the company’s existing portfolio of 47 casino properties in 13 states and five countries.

“Our more than 50 million Total Rewards customers have come to expect Caesars to be at the forefront of the gaming and entertainment industry,” Stuart added.

“While traditional gaming technology continues to advance year after year, there are also new trends emerging for more multi-player, skill based games in social settings.”

“We will add leadership resources and capital in order to develop these new immersive technologies and interactive environments.”

Caesars said it would look to expand its customer base through new, emerging industries such as esports and virtual reality by hosting tournaments and special events.