Caesars strikes five-year betting partnership with Baltimore Ravens
Relaunched sportsbook agrees multi-faceted deal which will see firm gain access to advertising and fan engagement assets
Caesars Entertainment has sealed a five-year sports betting partnership with NFL franchise the Baltimore Ravens.
The agreement includes naming rights throughout the Raven’s M&T Bank Stadium and in-stadia advertising.
Caesars will also become title partner of the Ravens’ live digital pre-game show on its official website, mobile app and across social media.
The firm will serve as the title sponsor of the Flock Pick 6 game on the team’s website and mobile app, as well as becoming the exclusive title sponsor of all digital content related to the NFL Draft.
Pending regulatory approval, Caesars Sportsbook will offer sports betting to Ravens fans with its mobile app and at its eventual retail sportsbook, which is currently under development at Horseshoe Casino Baltimore.
Caesars already holds an existing partnership with the Ravens through its Baltimore casino property and is the team’s official online casino partner.
The deal expands upon Horseshoe Baltimore’s relationship with the team and comes as the pair develop a new entertainment district along the Warner Street corridor that links M&T Bank Stadium to the casino.
Horseshoe Baltimore will also host an annual signature event on the M&T Bank Stadium club level, as well as additional pre-game events with two ex-Ravens players for up to 100 guests.
In addition, Horseshoe Baltimore will serve as title sponsor of Ravenstown Saturday Night, which includes a reception held at the M&T Bank Stadium prior to the team’s Sunday home games.