FanDuel and DraftKings net Detroit Pistons partnerships
US sports betting rivals ink separate agreements with three-time NBA champions
FanDuel and DraftKings have both put pen to paper on multi-year agreements with the Detroit Pistons to become the NBA franchise’s official sports betting partners.
The pair will both be afforded access to the official use of Pistons’ logos, as well as significant in-arena branding and exposure across the franchise’s digital platforms.
In addition to the partnership with FanDuel, the Pistons will also partner with MotorCity Casino Hotel.
FanDuel and MotorCity will offer Pistons fans game day experiences, which include giveaways and exclusive viewing parties, at the newly designed FanDuel sportsbook at the casino in downtown Detroit.
Mike Raffensperger, FanDuel CMO, said the operator saw “an incredibly valuable partnership opportunity” in the shape of the Pistons.
Raffensperger said: “This new relationship will create unique approaches for us to reach Pistons fans. With the FanDuel Sportsbook at MotorCity Casino and mobile gaming offerings on the FanDuel Sportsbook app, we will together offer engaging experiences both inside and outside the arena while giving fans access to unique betting promotions and content.”
As part of DraftKings’ partnership activation, the Boston-based operator will launch the ‘Piston For A Day’ VIP fan experience where fans will be afforded exclusive behind-the-scenes access on a Pistons game day.
Ezra Kucharz, DraftKings chief business officer, said: “As our first professional team activation in the state of Michigan, we are thrilled to join forces with the Detroit Pistons ahead of our pending market introduction.
“This deal deepens our relationship with a prominent local team to facilitate more immersive fan experiences, both for Michiganders familiar with regulated gaming products as well as newcomers to the space,” he added.