FanDuel launches standalone online casino in New Jersey amid Michigan expansion
Operator debuts FanDuel Casino in Garden State and Evolution-powered platform in Great Lakes State
FanDuel has launched a version of its FanDuel Casino product in New Jersey, catering to Garden State players for the first time via a standalone casino product.
FanDuel Casino was initially offered exclusively within the FanDuel Sportsbook app in New Jersey.
However, the new standalone FanDuel Casino app will feature casino game staples like blackjack, roulette, and video poker, and will be available on iOS, Android, and desktop.
FanDuel Casino will still be available within the FanDuel Sportsbook app, while new casino players can either sign up for a casino account or use their existing FanDuel Fantasy or Sportsbook account to log in and play.
New FanDuel Casino players can play their first day risk-free up to $1,000.
In tandem with the Garden State launch, FanDuel has expanded its existing casino offering in Michigan, through the addition of live casino content from Evolution.
Games added include live dealer blackjack, roulette, and baccarat following on from the firm’s approval by the Michigan Gaming Control Board.
FanDuel Casino is available in New Jersey, Pennsylvania, Michigan, and West Virginia.
Elsewhere, FanDuel has confirmed the appointment of Brian Borkowski as its new SVP of marketing.
Borkowski joins FanDuel from streaming firm Hulu, where he spent three years in roles including head of subscriber acquisition and VP of media and acquisition.
He will be based in LA, reporting into FanDuel CMO Mike Raffensperger with supervisory responsibility in areas including media, customer acquisition, and lifecycle marketing.
Borkowski also previously held marketing roles at Verikai, a predictive analytics business, as well as Neilson Financial Services and Farmers Insurance.
Speaking about the addition of Borkowski, Raffensperger said: “FanDuel is one of the country’s largest and most successful advertisers, and Brian will be a critical leader in expanding our capabilities and sophisticating our practices.
“Brian’s success in highly competitive environments, sophisticated media strategies, and attracting customers through world-class promotions, partnerships, and propositions will be invaluable as we move forward,” he added.