Former William Hill US CEO Joe Asher joins USAbility advisory board
Industry stalwart links up with consultancy group to add muscle to compliance, product and project delivery advisory output
Consultancy firm USAbility has added industry heavyweight Joe Asher to its newly formed advisory board.
Asher, who is currently president of sports betting at IGT and former CEO of William Hill International, will provide his insight and expertise to USAbility in his new role.
Asher has also been confirmed as a shareholder in the group.
USAbility offers advice across a range of industry areas including regulatory compliance, trading strategy and tech migration.
The firm said it will use Asher’s “unparalleled industry experience” to deliver insight to partner companies and drive future success.
Speaking on joining USAbility, Asher said: “USAbility has a solid track record and substantial expertise in many aspects of online gambling and sports betting, from licensing and product certification to delivery and product launches.
“I have worked with the USAbility team going back to 2018-19 when they worked with William Hill US on the complex migration program that enabled the launch of the Liberty platform in New Jersey. This sort of work is inherently difficult, but it was done successfully thanks in large part to their expertise.
“I’ve always been careful about the companies with which I work, but after a lengthy process decided to join the USAbility Advisory Board and take an ownership interest in the company. I’m confident we will be able to grow their already successful business,” he added.
Avi Howard, USAbility CEO, commented: “We’re truly delighted to welcome Joe Asher to the advisory board. Joe is an industry hall-of-famer and a successful entrepreneur with unparalleled knowledge, experience and network. Our work together in the past means that Joe benefitted from our services during one of the most complex platform migrations in the post-PASPA era.
“The industry is going through a significant phase of consolidation, where the need for our expertise in technology migration, business integration and digital transformation is at an all-time high.
“As an industry leader with such a unique prior experience with us and in his current role at IGT, Joe is exactly what we need to continue growing at the pace we have become accustomed to. We look forward to achieving great success together,” he added.