Fox Bet seals multi-year Philadelphia Eagles sponsorship
Operator to launch interactive content studio with coverage presented by Eagles legends and Fox Sports personalities
Fox Bet will launch a branded interactive content studio at the home of the Philadelphia Eagles after securing a multi-year sponsorship deal with the NFL franchise.
The studio – described as the centerpiece of the partnership – will feature exclusive content across multiple platforms, presented by Fox Bet from Lincoln Financial Field.
The content will be led by on-air personalities including former Eagles players and the operator will also sponsor Eagles Edge, a new program airing on the team’s digital channels following matches.
The sponsorship deal further includes broadcast, digital and social media advertising on team channels, custom promotions and a strong branding presence on game days, via LED boards, end zone boards and concourse-level signs.
“Fox Bet enhances the fan experience in a big way, and this is a fanbase that knows and appreciates big things,” said Fox Bet CMO Andrew Schneider, who was hired in April from Disney.
“They’re passionate, tough and willing to do whatever it takes to win. To connect our offering to this one-of-a-kind fanbase is a game-changer.
“Eagles fans are going to love this and we’re honored to have this association with a team that is primed for a successful 2020 season,” he added.
Lincoln Financial Field Fox Bet studio
Once supporters can return to live matches, the 4,000-square-foot Fox Bet Lounge will open its doors to up to 380 ticketed guests on game day.
The lounge will also incorporate a branded Fox Bet interactive activation room featuring wall-to-wall TV monitors and sports lounge seating.
Catherine Carlson, senior VP of revenue and strategy at Philadelphia Eagles, said: “This new, fully integrated partnership with Fox Bet has enabled us to reimagine the way we deliver content to our fans in a fun and innovative way.
“Every week during the NFL season, this new interactive studio will bring Eagles fans closer to the game through exclusive access and interviews, football commentary from some of the biggest on-air Fox Sports personalities, and many other surprises along the way.
“We look forward to growing our partnership with Fox Bet, an industry leader that continues to expand its footprint in the Philadelphia market,” she added.