
GVC, Paddy Power Betfair and Stars Group join AGA board
Three listed firms are all known to be preparing for the expansion of regulated sports betting


GVC Holdings, Paddy Power Betfair (PPB) and The Stars Group have all been added to the American Gaming Association’s (AGA) board of directors, it was announced yesterday.
The three firms were named among six new members, alongside BMM Testlabs, Choctaw Casinos and Resorts, Golden Entertainment.
“More than ever before, AGA’s diverse membership reflects the broad interests of the casino gaming industry,” said Geoff Freeman, president and CEO of AGA.
“Adding these six industry leaders will help our ability to serve as an effective advocate for the industry as a whole, and we’re excited to add their expertise to our Board.”
GVC, PPB and Stars have all suggested recently they are keen to participate in US sports betting, with Stars Group recently acquiring a sports betting platform it could potentially offer to US casino operators.
Meanwhile, a recent analyst note from Barclays noted GVC (along with the soon-to-be acquired Ladbrokes Coral) was “very well positioned” to grow in the US thanks to GVC’s existing B2B position in New Jersey and LCL’s Stadium Technology business in Nevada.
Paddy Power Betfair also noted it was well positioned in the US thanks to its existing businesses, and was “considering the appropriate way to participate in the market.”
Read EGR NA’s recent interview with the AGA here.