H5G joins forces with mobile marketing specialists Swrve
High 5 Games claims deal will help it âtake actionâ to engage and monetize app users
Social casino operator High 5 Games (H5G) has joined forces with mobile marketing specialists Swrve in a bid to improve player retention and monetization for its mobile games and apps. [private]
H5G said that Swrveâs mobile marketing platform would allow it to âtake actionâ to retain, engage and monetize app users ârather than simply gather dataâ.
âH5Gâs goal is to engage on a more personal level with our mobile players and keep them playing longer and for higher stakes,â VP of marketing, Patrick Benson, said.
âBy packaging a CRM channel to mobile users, in-depth mobile analytics, timely push-notifications and relevant in-app messaging into one easy-to-use platform, Swrve allows us to lessen the mortality rate of new players and help highly engaged players across the player journey,â he added.
Swrve recently analyzed data relating to the monetization of millions of free-to-play game players on mobile and found that revenue was heavily skewed towards a small group of the most active spenders, with just 0.23% of all players accounting for 64% of total revenues.
âMobile gaming is one of the most competitive industries and developers require a full suite of tools to identify and engage with players in a productive way,â Swrve CEO Christopher Dean said.
âBy working with Swrve, High 5 Games can now better understand their players and how best to communicate with them and ensure they stay active in their highly popular games,â he added.