Hard Rock International picks Greentube for social casino platform
Greentube to virtually recreate each of Hard Rock’s 11 international casinos
Hard Rock International has appointed Greentube to supply the platform for the operator’s forthcoming social casino offering.
Greentube said it had created a “localized solution” for each of Hard Rock’s 11 international casinos, six of which are in the state of Florida.
The announcement comes the same week as the Hard Rock chooses Gaming Innovation Group to power its New Jersey real-money gaming platform.
“Continual customer engagement is important to casino operators who can maximize marketing opportunities as part of the social games,” said Kresimir Spajic, senior vice president of online gaming for Hard Rock International, which is owned by the Seminole Tribe of Florida.
“Our goal is to deliver one-of-a-kind immersive experiences and we believe this game will allow us to unite the online and offline experiences that the Hard Rock and Seminole Casino brands offer.”
The Greentube-powered social casino offering will allow players to choose any Seminole or Hard Rock-branded property from which to play virtually.
The platform will also allow for in-game marketing capabilities via multiple channels from the convenience of any device.
Gabriel Cianchetto, president of market development for Greentube North America, added: “This partnership presents us with the unique opportunity to engage with Hard Rock’s millions of loyal fans and unite their online and offline experiences.”