IGT bolsters DoubleDown Casino with new Wheel of Fortune title
Gaming giant launches fifth Wheel of Fortune themed slots title on DoubleDown Casino with more in the pipeline
IGT has bolstered its DoubleDown Casino offering with a new Wheel of Fortune slots title as it continues to do battle with Caesars Interactiveâs Slotomania offering. [private]
IGT said Wheel of Fortune Red, White and Blue has been a long-time hit on the casino floor and has the âideal mixâ of an Independence-day themed design and âclassic three-reel slot playâ which is popular with users.
âWe’re having a blast continuing the legacy of Wheel of Fortune by delivering America’s favorite slot machine to players throughout the world on desktop and mobile devices,â Jim Veevaert, DoubleDown VP of games, said.
IGT said more Wheel of Fortune themed slots were in the pipeline as part of its licensing agreement with Sony Pictures, which runs through to 2024.
DoubleDown continues to be the main driver of growth in IGTâs interactive division, generating $160m in revenues in the first half of 2015, up 20% year-on-year.
IGT was the second largest social casino publishers in Q4 2014, with around 10% share while market leader Caesars Interactive held around 20% share.