NBA names PlayOn as international DFS partner
Operator to offer free-to-play NBA-branded contest on four continents
The NBA has named PlayON as its official DFS partner in multiple markets throughout Europe, Latin America and Asia.
Under the terms of the deal, PlayON will offer free-to-play NBA DFS games in major markets across the globe, including the UK, France, Spain, Italy and Germany, Brazil, Mexico, Argentina, Australia, Japan and the Philippines
PlayON, which has a similar partnership with golf’s European Tour, is licensed to operate paid-entry contests in the UK, Ireland and Australia.
“PlayON is delighted to be partnering with the NBA to deliver official daily fantasy NBA games,” said Killian Jones, PlayON Founder and CEO.
“The NBA’s global reach and daily fixture schedule make it an ideal fit for daily fantasy. We look forward to working closely with the NBA to deliver innovative sports entertainment experiences to basketball fans around the world.”
The new games will be tailored to local audiences and offered in local languages.
“With basketball’s global appeal, we are always looking for new ways to bring authentic NBA experiences to our fans across the world,” said Salvatore LaRocca, NBA President, global partnerships.
“Our partnership with PlayON provides us an opportunity to deepen our engagement with our international audience, and bring these fans closer to the game.”