Pala launches new bingo site in New Jersey

Operator is currently beta testing in-house developed PalaBingoUSA.com site ahead of full launch 

Pala Interactive has soft-launched a dedicated online bingo-site to players in New Jersey, the operator has announced today. [private]

The site, PalaBingoUSA.com, will be available to the first 400 players who register during the beta period, with each received $25 per date during the test.

Pala’s bingo offering has been developed in-house in conjunction with European operator and supplier Gaming Realms.

Pala CEO Jim Ryan said he was excited to launch bingo in New Jersey and believed the vertical would gain traction among players in the Garden State.

“We believe there is tremendous potential in 90 Ball Bingo in New Jersey and as such we decided to launch 90 Ball Bingo with a dedicated brand.

“We believe this focus on bingo make PalaBingoUSA.com New Jersey’s home for online bingo players,” he added.

Gaming Realms CEO Patrick Southon said it was a “significant partnership” for the firm and marked its first foray into the regulated RMG market in the US.

“We are pleased to be part of PalaBingoUSA.com and hope the project will open up further opportunities to work with Pala Interactive,” he added.

Pala is not the first operator to launch a bingo product in the New Jersey after Gamesys rolled out a 90 Ball Bingo game with partner Tropicana back in March last year.