
Pala to drive player signups with Christmas promotion
Operator rolls out âPalaCasino.com $25,000 Holiday Celebrationâ for its New Jersey players
Pala Interactive has embraced the Holiday spirit with the roll-out of a new prize jackpot aimed at driving player acquisition and retention over the festive season. [private]
The New Jersey-facing operator said its âPalaCasino.com $25,000 Holiday Celebrationâ gives players the chance to win $25,000 worth of prizes including Apple Watches and Microsoft tablets.
Players will also have the opportunity to earn a share of a $10,000 bonus cash prize pool.
Pala Interactive CMO Jeremy Clemons said the promotion will make PalaCasino.com âthe place to play and winâ in December.
âThis is a terrific opportunity to thank the players that make Pala Casino their New Jersey home for online casino action and allows a tremendous opportunity to introduce new players to our offering.â
Pala Interactive has built its platform in-house from the ground up under the watchful eye of former bwin.party co-CEO Jim Ryan.
The California-based firm launched its PalaCasino.com offering in New Jersey back in November last year, but has put plans to go live with a poker site on hold while the market matures.