Pechanga to enter social casino sector
California tribe selects Ruby Seven Studios to develop free to play product, targets summer launch
Pechanga is set to enter the social casino sector after striking a deal with Ruby Seven Studios to create, launch and promote a new free-to-play product. [private]
The powerful California tribe said the launch of a social casino offering would help take its âunique player experienceâ to a global audience.
Set to launch by the end of summer, Pechanga said its social casino offering would include video poker, bingo, keno, and blackjack, plus a number of slots games found on its casino floor.
Pechanga chairman Mark Macarro said he was âvery pleasedâ with the relationship with Ruby Seven Studios, and shows the tribe is committed to online gaming.
âPechanga is committed to offering the best digital experience, just like our bricks-and-mortar offerings, and this is just the first step in that long-term initiative,â he added.
The deal is a boon for San Francisco-based Ruby Seven, who last year struck a similar deal with Tropicana to launch a social casino product for the New Jersey operator.
âWe want to help Pechanga expand their brand to the global social casino market while creating a superior F2P experience for their customers,â Ruby Seven CEO Michael Carpenter, said.
Pechanga joins a growing number of tribes to launch a social casino offering, with San Manuel entering the fray last year.