Penn National Gaming partners with NASCAR in its first pro sports league tie-up
Casino operator to develop mobile predication app with $50,000 jackpot
Penn National Gaming (PNG) has entered into a new multi-year partnership with NASCAR to become the motorsport’s gaming operator in the US.
This new relationship marks New York-listed PNG’s first with a professional sports league and will centre around the new, free-to-play mobile game: NASCAR Finish Line.
NASCAR Finish Line will offer users the chance to win a $50,000 jackpot by predicting the race winner and highest finishers across various races. The app will launch on iOS and Android ahead of the Daytona 500 on February 16.
Under the remit of the partnership, PNG and NASCAR have extended their long-running title sponsorship for the Hollywood Casino 400 race at Kansas Speedway through to 2026.
PNG will also promote NASCAR across its various properties and on its soon-to-launch sports betting app.
Craig Neeb, EVP of Innovation at NASCAR, said: “We’re thrilled to have Penn National on board as our first authorized gaming operator to strengthen our effort to increase fan engagement with a platform perfect for in-play experience.”
Jennifer Weissman, Penn National CMO, added: “We are very excited to enter this long-term, strategic partnership with NASCAR.
“We look forward to the opportunity to provide NASCAR fans multiple outlets for their fandom, including online on a new free-to-play mobile game and at our destination casinos and sportsbooks.”