Pinnacle launches new B2B platform
Operator says other firms can now benefit from Pinnacle’s trading expertise rather than competing with it
Pinnacle has officially launched a new B2B platform called Pinnacle Solution, offering up a variety of sportsbook services.
The two initial products on the platform are an iFrame API and turnkey solution.
“After 20 successful years in the gaming industry, the launch of our B2B platform is the start of another exciting chapter in the history of Pinnacle,” said Paris Smith, Pinnacle CEO.
“We’re known for risk management and eSports, and now others in the industry can benefit from our expertise instead of trying to compete with them.”
Pinnacle COO, Jane Guan, added: “The potential for growth with Pinnacle Solution is something everyone within Pinnacle is really excited about.
“Our reputation in the industry shows that we have an outstanding product that and we can’t wait to start delivering these solutions to the market.”
The new B2B product could have a major role to play in Pinnacle’s plans for the US, with the operator saying recently B2B partnerships were its most likely route to market.
“We have a pretty strong foothold in a lot of markets where US sports are very popular so we have the experience and knowhow to provide those services,” Smith said at last month’s Betting on Football conference.