Playmaker Capital taps Adam Seaborn to lead North America partnerships
Industry veteran to spearhead sports media firm’s corporate advertising and agency relationships
Playmaker Capital Inc. has brought in Adam Seaborn to be its new head of partnerships for North America as the digital sports media company looks to continue to scale its US presence.
In the new role, Seaborn will be tasked with leading Playmaker’s current and prospective corporate advertising and agency relationships, with the goal of creating expanded opportunities for direct campaign deals with leading North American brands.
A veteran of the sports media industry, Seaborn most recently served as director of sales and media operations at Canadian performance marketing agency Kingstar Media, which specializes in media buying and strategy for direct-to-consumer brands in the US and Canada.
Before that, Seaborn spent three years in multiple roles at Bell Media, Canada’s largest media company.
“Adam brings a level of passion to the work he does and the subject of sports that is very authentic and engaging,” said Playmaker CEO Jordan Gnat.
“He is not just connected in the media industry, he is part of the media industry and we are excited to have him bring that expertise, passion and enthusiasm to our team.”
For Playmaker, Seaborn will lead integrated sales efforts across the media firm’s portfolio of brands, which include Yardbarker, Morning Bark, Daily Faceoff and The Nation Network.
Seaborn is also steeped in the emerging sports betting industry, which represents a key vertical for Playmaker on the content and affiliate marketing sides.
Playmaker’s North American-focused assets – which include websites, team community sites, a curated daily newsletter and a podcast network – generate over 25 million monthly web sessions, in addition to more than 370,000 email subscribers and 550,000 monthly streams.