PNG plots deep sportsbook integration with Barstool Sports social channels
Operator to leverage Barstool fan loyalty to offer up unique engagement opportunities and boost retention efforts
Penn National Gaming (PNG) is seeking to change the way bettors interact with betting sites by incorporating bespoke betting options and unique engagement opportunities into the Barstool Sportsbook.
PNG CEO Jay Snowden recently told EGR North America that the operator was already awarding bettors on the Barstool Sportsbook the chance to win free merchandise and meet-ups with Barstool personalities.
Snowden said the Barstool Sportsbook app would be further integrated into the sports media platform’s various social channels to ensure a “very seamless experience” for fans that follow Barstool Sports founder Dave Portnoy and other online personalities.
“They can then click on one button that takes them right into the app and populates their bet slip because they want to partake in a promotion to win a jacket or a hat, or access to a golf tournament to play with [Portnoy and others],” Snowden said.
“All these things we can do because our brand is really driven by the people behind it and there are a lot more options to create loyalty around events and activities, and promotions and giveaways, versus our competitors,” he added.
Snowden told analysts during the operator’s Q4 earnings report in February that creative promotions, like PNG matching first-time deposits with donations to the Barstool fund to support small businesses in Pennsylvania, had led to “increased handle and market share” in the Keystone State.
“And most importantly, [these promotions] highlight our unique and unmatched approach to efficient customer acquisition,” he added.
During its first full month of operation in Michigan in February, Barstool Sportsbook came in forth place in terms of online betting handle, behind FanDuel, BetMGM and DraftKings.
The operator recorded $40.2m in online handle during the period.