PointsBet bolsters Canadian executive team with Brett Jackman
Former Rogers Communications exec joins PointsBet Canada as vice-president of strategy
PointsBet announced the newest addition to its Canadian executive team on April 25, naming Brett Jackman as the vice-president of strategy for PointsBet Canada.
Jackman, who’s held multiple leadership and strategy roles over a 15-year career, joins PointsBet Canada from Rogers Communications (RCI), where he served as senior director of corporate strategy for the Canadian telecommunications giant.
Jackman, who will report to PointsBet Canada CEO Scott Vanderwel, will be tasked with helping build and grow the PointsBet brand in Ontario and beyond.
“The opening of the regulated igaming market in Ontario represents one of the most exciting business opportunities within Canada in recent memory,” Jackman said. “I look forward to playing a role in ensuring that PointsBet Canada capitalizes on this incredible opportunity and delivers a truly authentic and differentiated product experience for Canadian sports fans.”
Jackman brings a wealth of experience in advising North American companies on their growth strategy and prioritization of business initiatives such as new market and product launches, enterprise transformations, and M&A.
For RCI, Jackson most recently helped bring high-speed connectivity to underserved rural and indigenous households across Ontario and Atlantic Canada. He was also a primary stakeholder in RCI’s $26bn deal to acquire Shaw Communications, which was formally approved in March.
“Brett’s expertise and vision will be absolutely crucial in helping shape PointsBet Canada’s priorities as we forge further ahead into the budding sports betting landscape,” Vanderwel said.
“As our commitment so far has shown, PointsBet Canada has big ambitions, and I am thrilled to have Brett alongside us moving forward to help shape and drive our growth agenda, building upon the strong foundation we’ve assembled thus far,” he added.