PointsBet Canada agrees multi-year sports betting media partnerships
Operator scores exclusive deal with dailyfaceoff.com and The Nation Network
PointsBet Canada has inked a multi-year deal to become the official and exclusive sports betting partner of Canadian hockey content providers dailyfaceoff.com and The Nation Network.
The tie-up allows for the integration of PointsBet odds, analysis, and access to enhanced tools with the dailyfaceoff.com site and across The Nation Network’s affiliate sites.
Daily Faceoff provides statistical information and content including podcasts focusing on Canadian hockey, as well as current news and opinion-based content.
The site receives 1.5 million monthly visits and has generated 500 million page views since its launch.
The partnership includes integrations into The Nation Network, a 12-website affiliate network with more than a billion page views.
Founded in 2007 with its flagship site Oilersnation.com, the sites cater to five million users and have generated 19 million monthly page views. They focuses on fan-led content and podcasts.
PointsBet Canada CCO Nic Sulsky highlighted the benefits to its potential Canadian sports betting ambitions as the market moves towards single-event sports betting following passage of legislation earlier this year.
“As PointsBet looks to establish a genuine connection with sports fans in Canada, there was no better place for us to start than the Daily Faceoff and the Nation Network’s loyal and dedicated following,” Sulsky explained.
“We are excited about what we can do to integrate our vision, product, and consumer-first mentality into their authentic mix of content,” he added.