PointsBet focuses on content generation with new multimedia studio hub
US sportsbook operator adds former NFL quarterback and football analyst Ryan Leaf to media team
PointsBet has confirmed it will launch a new state-of-the-art multimedia content studio hub in New York as part of a drive towards premium content production.
The new digital studio will be located in downtown Manhattan and be equipped with the latest technology.
It will host multiple shows per week, with the capability to live-stream, record video podcasts, create social-first content, and much more.
In tandem with the announcement, PointsBet has confirmed the addition of former NFL quarterback and analyst Ryan Leaf as a new brand ambassador and content creator.
Leaf, who joined ESPN in 2019 as a college football analyst and is a regular contributor on SportsCenter and College Football Live, will be hosting The Straight Line with Ryan Leaf, which will be broadcasted four times a week by PointsBet from its new studio.
The new show will feature NFL and NCAA College Football storylines, with wagering analysis targeting spreads, totals, player props, futures, and more. It will be accessible on PointsBet social channels and the PointsBet app, as well as Twitter, YouTube, Instagram, and TikTok.
PointsBet USA CEO Johnny Aitken highlighted the right content as an “essential component” of the overall sports betting experience.
“Bettors are increasingly looking to sportsbooks to provide them with high-quality entertaining and informative content, and with the unveiling of the PointsBet Studio, we’re able to produce and curate content in-house that is tailored to the PointsBet user,” Aitken said.
“And we couldn’t be more excited to be kicking off the NFL season with content produced alongside our newest brand ambassador, Ryan Leaf,” he added.
Leaf joins current PointsBet analyst, brand figure and ex-NFL player Drew Brees, who linked up with the firm in October 2021 as a brand ambassador, working within the NBC sports partnership.
PointsBet SVP of content Liam Roecklein echoed many of Aitken’s comments, citing Leaf’s star quality as a great asset going into the new NFL season.
“We’re excited to partner with former NFL quarterback and Heisman Trophy finalist Ryan Leaf for a slate of weekly original shows,” Roecklein said.
“We’re focusing on delivering content to bettors that highlight the biggest NFL and College Football storylines while also delivering the most in-depth betting analysis,” he added.