PointsBet hires Brooklyn Nets exec as new VP of creative
Jeff Gamble will lead a team of designers, producers, and ambassadors in creating content for PointsBet consumers in the US
PointsBet has recruited Jeff Gamble as its new VP of creative.
Gamble, who arrives at the operator after nearly two decades in content and design, will lead a team of designers, producers, and ambassadors on creating content for PointsBet users across the US.
Prior to his latest appointment, Gamble was VP of creative and content for the NBA’s Brooklyn Nets and Brooklyn Sports & Entertainment.
During his tenure, he spearheaded the creative launch of the Brooklyn Nets brand in 2012 and oversaw all creative campaign development for 13 NBA seasons. He also initiated and oversaw the team’s social media platforms.
Along with the Nets work, Gamble’s time in Brooklyn included the creative efforts behind the opening and branding of the Barclays Center arena, the relaunch of Webster Hall and Nassau Coliseum, and leading the creative direction for the New York Islanders and New York Liberty.
Gamble, who is originally from Oregon, began his career as a graphic designer for Madison Square Garden.
Gamble said: “I’m incredibly excited to join PointsBet and be part of a leading company in one of the fastest-growing industries on earth, reimagining how sports fans engage their favourite teams and leagues.
“PointsBet has built one of the most innovative products in sports betting and gathered some of the most talented people in the content development space and I’m thrilled to join the team,” he added.