Roar Digital launches BetMGM app and brings unique betting content to Buffalo Wild Wings venues
Deal includes a F2P mobile betting game and exclusive perks available to BWW customers
GVC and MGM’s Roar Digital has inked a first-of-its-kind deal with sports bar chain Buffalo Wild Wings (BWW) to provide in-restaurant betting experiences via the BetMGM brand.
The partnership will launch with a free-to-play mobile football game which allows users to bet on matches for competition prizes.
The first BetMGM and Buffalo Wild Wings sports betting bar will open at Mandalay Bay in 2020.
Visitors will be able to take part in in-house sports gaming experiences via the BetMGM platform and venues will also show sports content featuring BetMGM odds and offer exclusive perks like enhanced odds and free bets.
The announcement coincides with the launch of the BetMGM app in New Jersey and a rebranding of the PlayMGM online casino.
The app incorporates GVC’s new sportsbook platform which enables users to transition seamlessly between the two products, with both using the same wallet.
Roar Digital CEO Adam Greenblatt said: “Buffalo Wild Wings is a perfect complement to our best-in-class sports betting and iGaming products as they are leaders in serving up exciting and innovative game day experiences.
“This multi-year relationship will strengthen as states adopt sports betting regulations, with strategies already in place to drive customer adoption, engagement and loyalty,” Greenblatt said.
Lyle Tick, Buffalo Wild Wings president, said: “This is a landmark relationship between two preeminent experience brands that puts us in a position to innovate the current sports watching experience to bring the best of sports gaming to our guests.”
PointsBet established a similar partnership with golf entertainment venue TopGolf in February, offering customers access to live game odds and special offers.