Sportradar appoints former Interwetten CEO to spearhead US growth
New MD of US sports betting Werner Becher will take the lead on the data supplier’s US expansion from New York
Sportradar has recruited former Interwetten chief executive Werner Becher as its new managing director (MD) of US sports betting.
Becher spent seven years at Vienna-headquartered Interwetten as CEO between 2011 and 2018, helping to more than double the operator’s group revenues.
In his new role, Becher will focus on the growth, development and execution of the Sportradar’s betting strategy in America.
Becher will be based in the data supplier’s New York office, reporting into CEO Carsten Koerl.
Werner Becher
Koerl said: “Since we first opened for business in the US several years ago, we have experienced the rapid growth of sports betting in the region and fully expect this to continue for many more years as new states regulate.
“I am confident that Werner’s deep expertise will help us to both maximise the tremendous opportunity we have to grow our market share and further enable the expansion of this key market.
“On behalf of the board, we are extremely pleased that Werner has joined us to steer the company’s sports engagement platform in the US,” he added.
Sportradar received significant US investment in 2018 which helped value the business at £1.8bn.
Becher added: “I am thrilled to have joined Sportradar during such an exciting period. I look forward to working closely with Carsten, Tony and management to grow our market share and ensure the future success of the organisation.”