Spotlight Sports Group taps NBC exec to lead US content strategy

Spotlight Sports Group has appointed former NBC exec Dan Pozner as VP of content for its US-facing Pickswise brand.

Pozner joins Pickswise from NBC Sports, where he spent more than eight years across a series of roles, most recently serving as director of gambling content since January 2019.

Pozner lead NBC Sport’s drive towards sports betting by overseeing the launch of free-to-play games, multi-platform content and the integration of odds on linear television.

He also served as manager of sports research and as a senior researcher during his time with the broadcaster.

In his new role, Pozner will be responsible for expanding Pickswise sports betting content across video, audio, data and editorial.

He will also be tasked with developing a roster of external talent, including guest contributors and video hosts, to support Pickswise content.

Harry von Behr, Spotlight MD, said: “The American sports betting market continues to change rapidly, but the one constant is a strong demand for quality content that educates, informs and inspires bettors.

“Dan’s experience in building betting brands and creating successful content, including podcasts and managing partner bookmaker relationships, is an enormous asset to Pickswise as we continue to grow into one of America’s top sports betting sites.”

Speaking on his decision to join Pickswise, Pozner said: “I was immediately drawn to Pickswise’s aggressive approach to expansion in the US market through educating and entertaining sports bettors with free, accessible data-driven insights without the need for a paid subscription.

“I’m looking forward to expanding and innovating Pickswise’s growing and trusted content portfolio,” he added.