TheScore on track to launch “differentiated” NJ sportsbook in mid-2019
CEO John Levy says the product’s combination of media and sports will be a “truly differentiated offering”
Toronto-listed media brand theScore is primed to launch its US sportsbook in mid-2019, CEO John Levy reported in the firm’s financial results yesterday.
During Wednesday’s earnings presentation Levy said: “We made huge strides in Q2 and are on schedule to launch what we believe will be a best-in-class mobile sports betting experience in mid-2019.
“Our combination of sports media and sports betting will be a truly differentiated offering for the North American market, and we can’t wait to unveil it.”
The firm has partnered with sports betting platform supplier Bet.Works on the product, which was first announced in December.
Speaking to EGR in February, CEO of Bet.Works David Wang said the betting app would be separate from the theScore app initially, but over time they will be more tightly integrated.
“We want to tie the sports gambling and media together as much as possible,” Wang said.
“Users are already on the app, so we want as much crossover as possible.
“Those are things we’re putting together – most operators don’t have the kind of access and engagement theScore has so we’re looking to do a lot more than just straight bets.”
Average monthly active users for the first three months of 2019 reached 395 million, equalling 97 sessions-per-user-per-month.
TheScore’s social media content achieved an average monthly reach of approximately 95 million during the period.