WynnBET inks multi-year Cumulus Media strategic alliance
Wynn Resorts’ online arm gains access to 415 owned-and-operated radio stations across 86 markets with partners including NFL, the NCAA and the Masters
WynnBET has agreed a multi-year, multi-platform partnership with Nasdaq-listed media conglomerate Cumulus Media.
The agreement includes the usage of Cumulus’ targeting technology, which allows for customization of multiple brand messages and the delivery of tailored content to different markets and demographics across hundreds of radio stations.
Additionally, the deal envisions the creation of audio content geared towards driving consumer engagement with the WynnBET brand.
The alliance makes WynnBET one of Cumulus Media’s largest advertising and marketing partners.
Wynn Interactive CEO Craig Billings hailed the agreement as providing the WynnBET business with a key media partner with a significant reach across the US.
“In addition, WynnBET will have a significant advertising presence on Westwood One’s nationally syndicated programming, including football pre-game and play-by-play, and we will work with Cumulus to create some exciting, branded content over the life of the partnership,” Billings said.
Operating primarily as an audio-first company, Cumulus Media utilizes local audio programming through 415 owned-and-operated radio stations across 86 markets.
Content currently provided by Cumulus includes play-by-play programming as well as extensive digital exposure across social media, streaming, smart speakers, and podcasting.
It features nationally syndicated sports, news, talk, and entertainment programming from several high-profile brands including the NFL, the NCAA, the Masters, CNN, and Associated Press.
In addition, Cumulus content also includes endorsements from CBS Sports Radio host Jim Rome as well as endorsements from local personalities and on-site events.
Content is offered by 7,300 affiliated stations through the Westwood One audio network, the largest audio network in the US.
Cumulus Media CEO Mary G. Berner stated her belief that WynnBET would be a market leader in sports betting, adding that she was excited to deploy the firm’s “unique assets” to grow the WynnBET business.
“The sports betting market is now the fastest growing advertising category, and this innovative partnership solidifies Cumulus’s position in this exciting arena,” Berner added.